FC Edmonton

For the launch campaign of FC Edmonton, Edmonton’s Professional NASL Soccer Club, we created a call to action that spoke to both the international nature of the sport and the local pride around which they wanted to rally support. “Stand United” became the rallying cry, and we ran ads that translated the phrase into various languages represented by communities in our city. Since the team launch, we’ve created videos, produced a monthly soccer newspaper, and broken Guinness World Records to promote the team.