Best Bar None

Best Bar None, an international program started in the UK, recognizes bars and clubs that go above and beyond the government requirements for licensed businesses. In launching the program in Alberta, the Alberta Gaming and Liquor Commission wanted a campaign that would endear the program to both venues and patrons. We created a public campaign, “We’ve Got You Covered,” using video ads, in-venue posters, coasters, and swag to establish a voice of camaraderie with patrons, and helped create and promote the annual “BBN Awards,” a series of private events recognizing the best bars and clubs in the province, encouraging venue buy-in.